PRSP joined the Far Eastern University (FEU) in celebrating COMM WEEK last May 3 to 7, 2021 by supporting the various activities designed to encourage FEU’s students to discuss the topics and issues that shake the communication industry today.

Part of the celebration was a forum that dissected the the current state of communication practice in the country. Headlining the event last May 6 was PRSP president Norman Agatap, APR, who delivered a keynote address outlining the challenges and opportunities that face communication professionals. Titled, “POWERSHIFTS: Where Momentum Lies in Communication Today,” the presentation highlighted the power that consumers of content now wield in shaping public perception, and the role they play in helping to curb the rise of misinformation and disinformation in current society.

After the keynote address, reactors from various universities joined a fireside chat to assess what communication students can do while in school to contribute significantly to society. In that discussion were Masahide Romas of the FEU Comm Society, Marymon Reyes of the UST Journalism Society, Julia Quizon of Ateneo de Manila ACOMM, Leandro Purisima of the College of Mass Communication Student Council of the University of the Philippines in Diliman, Gwyneth Binas of De La Salle University’s Team Communication, and Gian Valiente of San Juan de Letran’s Media Works.

With the communication industry evolving rapidly, it is edifying to see how our current crop of students are stepping up and equipping themselves with knowledge and tools to make a positive change in the world through communication.