Public Relations Programs

Description
  • Marketing and Brand Communication
    • This category recognizes PR programs designed to sell products, services, destinations, organizations, or ideas to external audiences; generally delivered through a variety of communication vehicles and channels
  • Arts & Culture/ Heritage/ Tourism
    • This category recognizes the most effective programs designed to communicate arts & culture, heritage, or tourism to identified audiences
  • Financial Communications
    • This category recognizes programs most effective ongoing campaign or one-off project within the financial sector during the eligibility period.
  • Technology
    • This category recognizes the most effective programs to communicate products and services in the technology space to external audiences
  • Health & Wellness
    • This category recognizes the most effective programs that promote health, work-life balance and overall wellness, that increases brand awareness and increases customer engagement which inspires and educates in cultivating better health and well-being
  • Automotive and Transportation
    • This category recognizes the most effective programs in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.
  • E-Commerce and Retail
    • This category recognizes programs that use PR strategies to improve e-commerce reach to drive business growth and increase brand, product and/or service awareness.
  • Business to Business Communication
    • This category awards recognises whose target audience may be a niche business sector or the business community in general.
  • Employee Engagement
    • This category recognizes local, regional, national, or international programs or strategies that profile the role of strategic communication as a driver in improving employee engagement
  • Change Communication
    • This category recognizes the most effective communication strategies that support organizational change
  • Reputation and Issues Management
    • This category recognizes effective communications related to an issue or reputational-management work by an agency or corporate PR team, or a combination of both. Entries may be marked ‘confidential’.
  • Public Affairs/ Policy-Shaping Communication
    • This category recognizes the most effective use of PR to change/enlist political and/or public opinion using public affairs tactics.
  • Cause-related / Public Awareness / Advocacy
    • This category recognizes effective campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change that is relevant to the public - but do not fall into the “Equality & Inclusion” category.
  • Sustainability Communication (contributing to any of the United Nations Sustainable Development Goals)
    • This category recognizes the most effective programs that promote sustainability to an identified audience with measurable results
  • Corporate Social Responsibility/ Good Governance
    • This category recognizes a campaign or ongoing project that uses or integrates social responsibility to promote or enhance a company’s image or specific products or services.
  • Government Relations
    • This category recognizes a campaign or ongoing project that leverages Government Relations to achieve results.
  • Investor Relations
    • This category recognizes a campaign or ongoing project directed toward investors as audience.
  • Diversity and Inclusion
    • This category recognizes campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and promote them in an effective way.
  • Non-Profit
    • This category recognizes the most effective work done for or by a charity, voluntary or not-for-profit organisation in fundraising or in changing/enlisting political, public or corporate opinion.
  • Corporate Identity/ Corporate Branding Program
    • This category recognizes the most outstanding use of PR related to corporate branding, including the launch of a new company, rebranding and repositioning initiatives, to build corporate reputation, enhance corporate positioning, communicate with investors or other stakeholders, or achieving other corporate objectives.
  • Best Use of Digital
    • This category recognizes the most successful campaigns in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement.
  • Best Use of Social Media
    • This category recognizes the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well thought out strategies that work in synergy with innovative content to achieve campaign objectives.
  • Best Use of Influencer Marketing
    • This category recognizes the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives.
  • Best Use of Partnerships
    • This category recognizes programs that leverage partnerships to achieve results for a PR-led campaign.
  • Best PR-Lead Integrated Campaign
    • This category recognizes the best holistic integrated campaign that uses at least three channels to achieve results. The campaign must be PR-led, and demonstrate the creativity, innovation, impact and effectiveness.
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