Public Relations Tools

  • Newsletters
    • This category is awarded to corporate publications that include both print and digitally published material produced on behalf of an organization and targeted to either external audiences or internal stakeholders to achieve specific PR objectives.
  • Annual Reports
  • Sustainability Reports
  • Trade Publications
  • Calendars
  • CSR Reports,handbooks, manuals, e-books
  • Coffee Table Books (institutional, historical, biographical, corporate)
    1. This category recognises the most creative use of multimedia, balancing creativity, cost-effectiveness, and overall impact.
  • Audio-visual presentations
  • Online Video/Online News/Podcastts
  • Social Media
  • Websites, blogs (Intranet / Internet)
  • Emerging Tools (gamification, virtual, augmented and mixed reality)
    1. This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement in order to achieve campaign goals.
  • Launches
  • Milestones
  • Conferences/Conventions
  • Expositions