Contributed Articles

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management.

In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success.

In the ever-evolving arena of business, the pivotal role of reputation remains undeniable. A company’s reputation mirrors its values, actions, and interactions with stakeholders

In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative.

There has been a lot of buzz about artificial intelligence (AI) and its potential impact to everyday lives.

Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits.

The unveiling of the  “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have sparked significant interest again on how best to promote Brand Philippines.

In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social, and governance (ESG) initiatives.

Do you frequently receive inquiries from well-meaning senior executives regarding the true value of reputation management? Occasionally, we are asked, “What exactly do you do? What do you bring to the table?” and “What is your contribution to the bottom line?”

Measuring reputation is essential for businesses and individuals who are looking to understand the impact of their efforts and to make informed decisions about how to manage their reputation.