Get into the conversation. Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice.

PR agencies provide clients services from writing, seeding, monitoring to analytics. Most of the seeding goes through news and editorials in publications. Is this still the norm? Learn about advertorial writing, and effective communications that get published.

PR for functional, utilitarian and other ‘unsexy’ brands need extra inspiration. Get tips and learn the tricks that keep your writing flying high no matter what category.

Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.

Social media in the digital age enabled info overload and the proliferation of ‘fake news and alternative truths’—true or false? Check out where it is headed. Find out their pre-digital counterparts.

Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power, flash in the pan? Hear from KOLs and content creators share their success as they continue to harness public awe and inspire action.

With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.

Bring your PR to new heights. Learn 360-strategies from agencies and clients with award-winning IMC campaigns driven by PR.

The PRSP Anvil Awards is the Philippines’ top competition for Public Relations and communications excellence recognised for its relevance and respectability. Learn from veterans and next generation PR leaders how to bag this distinguished honour and join the prestigious group of Anvil Award winners.

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.

The bywords of today’s PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

When crisis strikes, technology goes on overdrive both for good and evil. Who’s behind the wheel: C-Suite or Comms Team? Preparing for crises communications is not an easy task. Develop the subtle but precise skills of public information