President's Corner

Our Digital Expertise, Weaponized: A Moral Reckoning for Philippine PR

The Philippines has earned global recognition for its digital workforce. From business process outsourcing to social media management,…

President's Corner

You Can’t Buy the Public’s Heart: THE NEW SOCIAL CONTRACT OF PR

Thirty years ago, I started my agency. I had a typewriter. I had a phone. I had a…

President's Corner

A Filipina’s Reflection on Leadership, Work, and Culture

It was supposed to be a casual catch-up, a video call briefing in preparation for a webinar with…