In Influencers We Trust: Why Content Creators Hold the Key to Modern Brand Success
From viral YouTube videos in 2006 to TikTok reels in 2025, influencer marketing has grown alongside the internet itself. Millennials remember those early days—laughing at Ryan Higa’s punchlines, mastering makeup tricks from Michelle Phan (or Michelle Dee locally), and following Geo Ong’s family vlogs. These creators didn’t just entertain; they shaped what we watched, bought, and believed.