The Society’s mission is to advance the practice of public relations by: (1) uniting those engaged in the profession; (2) encouraging continuing education of practitioners; (3) generating public confidence in the profession by promoting high ethical practice and encouraging high standards of public service; (4) playing the active role in all matters affecting the practice of public relations; and (5) strengthening the relationships of public relations professionals with employees and clients, government at all levels, educators, media and the general public.

PRSP’s nine-member Board of Directors sets the strategic direction and policy of the Society. The Board elects among themselves the officers and directors-at-large; appoint members to the different committees; and amends by-laws. Members may join any of the Society’s committees such as the Anvil Awards, PR Congress, Professional Development Program, Membership, Finance, PR Education and Student Affairs, Ethics & Accreditation, External Relations, Publication and Social Outreach Services.