Is PR education keeping up with today’s fast-paced industry?
Public Relations has evolved far beyond traditional press releases and media relations. Today, industry success hinges on digital platforms, AI integration, data analytics, and narrative intelligence. Yet, a growing structural divide remains between higher education curricula and the realities of modern PR practice.
To address this gap, PRSP and San Beda University’s The Marketing Lab conducted a collaborative white paper study titled “The Praxis Paradox: A Structural Audit of the Mismatch between Academic Foundations and Professional Public Relations Practices in the Philippines.”
Watch the short video below to learn about the main findings and explore how we can bridge the gap between PR theory and practice! 🎬👇
Learn more: https://prsp.ph/2026/07/22/future-proof-pr-via-ai-human-creativity-eq/
#PRSP #StewardtheStory #PublicRelations #CommStrategy #PhilippinePR