Our President, Ana Ruby Pista, APR (center, in orange), joins Joyz Zantua, MMA Batch 10 Head (front, right), and fellow organizers of FEU Institute of Technology’s CoeXist seminar.
MANILA, Philippines — July 9, 2026 — Far Eastern University (FEU) Institute of Technology Multimedia Arts Batch 10 hosted its specialized industry seminar, “CoeXist: In Pursuit of Progress,” at the 17th Floor Multipurpose Room (MPR). The academic symposium brought together industry leaders to equip FEU Tech’s next generation of creative storytellers and content creators with actionable strategies for today’s dynamic corporate landscape.
PRSP President Ana Ruby Pista, APR, delivers her keynote, “PR in the Digital Age: Clicks, Trends, and Influence.”
Headlining the morning event was our President, Ana Ruby B. Pista, APR (CEO and Founder of Ardent Communications and BrandComm Asia, and CEO and Co-Founder of the AI Centre of Excellence). Delivering her keynote, “PR in the Digital Age: Clicks, Trends, and Influence,” Pista challenged students to embrace the complexities of personalized algorithmic feeds, shifting user habits, and the massive footprint of AI.
“Navigating the public relations and social media landscape this year feels a bit like trying to catch lightning in a bottle,” Pista noted during her address. “But as PR professionals, our core mandate hasn’t changed. We are still here to steward the story. The rules of engagement, however, have evolved. In 2026, the rule of the game remains brutal but simple: only those who keep in step with the changing landscape, adapt, and innovate will survive. Thrive, even.”
She discussed critical insights into ethical narrative stewardship and contemporary brand architecture, cautioning aspiring multimedia professionals that evolving strategies do not mean chasing every “shiny new object.”
Following Pista’s keynote, digital strategist Kristian Remigio took the stage to present “Monetizing Digital Presence through Affiliate Marketing.” Remigio provided a practical operational blueprint for turning creative multimedia assets into sustainable commercial ventures within the fast-growing creator economy.
Highlighting the framework behind the event’s identity, Joyz Zantua, MMA Batch 10 Head, explained how the seminar mirrors the students’ upcoming academic milestones.
“CoeXist is the first student-led coalition of its kind in our program, pioneering a new model that merges different creative genres for our final thesis requirement,” Zantua stated. “Heavily inspired by the structural and cultural diversity of the cities in the television series Arcane, our coalition explores the intersection of varied student perspectives and fast-evolving digital trends.”
Pauline Mapoy (left) and Nicole Gou (right) emcee FEU Tech’s Multimedia Arts Seminar’s CoeXist: In Pursuit of Progress.
At PRSP, we remain committed to empowering the next generation of communicators by bridging the gap between academic learning and industry practice.
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About the Public Relations Society of the Philippines
The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for public relations and communication professionals. For nearly seven decades, PRSP has championed excellence, ethics, professionalism, and nation-building through strategic communication, continuing professional education, industry collaboration, and leadership development. Through initiatives such as the PR Caravan, PRSP continues to invest in the next generation of communication practitioners while expanding access to learning and professional development across the Philippines.
About FEU Institute of Technology
FEU Institute of Technology is a premier engineering and technology institution in Manila, dedicated to providing quality education that responds to the needs of the global landscape. Its Multimedia Arts program fosters creative excellence, digital proficiency, and entrepreneurial thinking among its students, championing genre-defying student coalitions like CoeXist to push the boundaries of technology and narrative storytelling.