Contributed Articles

In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social, and governance (ESG) initiatives.

Do you frequently receive inquiries from well-meaning senior executives regarding the true value of reputation management? Occasionally, we are asked, “What exactly do you do? What do you bring to the table?” and “What is your contribution to the bottom line?”

Measuring reputation is essential for businesses and individuals who are looking to understand the impact of their efforts and to make informed decisions about how to manage their reputation.

The pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals.

In a post-pandemic world, the MSME sector continues to be an important engine of economic growth, job creation and poverty eradication in the country.

How many times have you heard senior executives say reputation management

The brouhaha that hounded an e-commerce site on its decision to hire a controversial celebrity  associated with some political personalities.

Imagine you are working in a manufacturing company.

The country’s largest conglomerates are facing gargantuan organizational challenges brought about by the digital revolution.

It has become imperative for organizations to develop and implement strategic sustainability communication plans.