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PRSP Invites Students and their Schools to Join the First-Ever Hack Sprint Edition of Students’ Grand Prix

After successfully concluding its Students’ PR Con last November, the Public Relations Society of the Philippines (PRSP) is now set for its second leg of this year’s Students’ PR Congress with the Students’ Grand Prix Hack Sprint Edition.

Being the first hack sprint edition of PRSP’s annual student event and competition, the upcoming Students’ Grand Prix will be fully virtual and students from all over the country can participate.

The event will be divided into three phases. Phase 1, the Nationwide Selection, invites students (1 team per school comprised of 3 members) to submit a position paper about “The Great Resignation”, a topic provided by Jobstreet Philippines, the Platinum Sponsor for Students’ Grand Prix. Students can access this by visiting bit.ly/GrandPrixGreatResignation.

Each participating team should submit their entries and other requirements (forms can be downloaded at bit.ly/PRSPGrandPrixEntryForm) to studentsprcongress@prsp.ph until the extended deadline of January 14, 2022.

The top 20 finalists from participating schools all over the country will move on to phase 2, the Hack Sprint phase, where they will only be given 24 hours and a maximum of 10 slides to develop and present their public relations plans. Students will be briefed on February 3 and must start developing their plan for submission within 24 hours, on February 4, 2022. A distinguished jury will evaluate and score the entries, and identify the top 5 teams moving forward to the third and final phase.

The Top 5 teams will then proceed to phase 3 and the final round of the competition, the Pitch Proper, where each team will be presenting their plan to a select jury from the Students’ PR Con Platinum Sponsor, members of PRSP and professionals from related industries. Happening on February 5, winners will be announced on the same day and they can win exciting prizes courtesy of PRSP Students’ PR Con and Grand Prix Hack Sprint sponsors.

Participating schools and students should stay tuned to PRSP Students’ PR Congress Facebook and LinkedIn Pages for further announcements.

The PRSP Students’ Grand Prix Hack Sprint is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. COMCO Southeast Asia served as the event’s staging and creative partner with ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com as media partners and Warner Music Philippines and PhilPop Musicfest Foundation as entertainment partners.

The event is also supported by student organization partners – ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines – Manila, HAU Communicators’ League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.

Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “We’re thrilled to finally open the doors of PRSP’s Students’ Grand Prix to students and schools all over the Philippines, especially with the promising new perspectives our student delegates have acquired from the informative activities in our Students’ PR Con last November.”

Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “We’re inviting students from Luzon, Visayas and Mindanao to be part of this historic Students’ Grand Prix. This is the first time that PRSP’s PR Congress for students is done virtually, which makes it possible for more schools and universities to be part of it regardless of the distance.”

To learn more about the PRSP Students’ Grand Prix Hack Sprint 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

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Primer for the PRSP Grand Prix Hack Sprint 2021 Nationwide Selection

What is the Great Resignation?

Following return-to-work and return-to-normal announcements, employees around the world have somehow collectively decided that there are far better options than returning to their old desks. As such, thousands are giving notice and leaving their employers in what is now called ‘The Great Resignation.’

First studied by Anthony Klotz of the Texas A&M University, The Great Resignation or The Great Quit has resulted in employers seriously rethinking their return-to-work plans. ​However, despite companies like Apple offering a mandatory hybrid work policy, employees are still adamant that they should be able to choose how and from where they want to work.

The workplace post-pandemic is rapidly changing. Among the findings of ADP Research’s “People at Work 2021: A Global Workforce View,” a survey of32,471 workers in 17 countries, which include more than 8,500 people working specifically in the gig economy, are:

  • 28% of respondents report having taken on a new role or changing roles due to shifts in the labor market. The number increases to 36% for Generation Z workers. 
  • 64% of the global workforce were negatively impacted by COVID-19, including 28% who lost a job, were furloughed or were temporarily laid off, and 23% who took a pay cut. 
  • 75% of the global workforce made changes or plan to change how or where they live, with that percentage even greater (85%) among Generation Z. 
  • 66% of small and mid-sized U.S. employers have a hybrid work model in place.
  • 68% of workers have received a pay raise or a bonus with 62% of men receiving a bonus or pay raise compared to 50% of women.

Signs of The Great Resignation are also being seen in Asia. A recent survey by Microsoft shows that 1 in 2 employees in Singapore are exhausted and want a continued flexible remote work arrangement. Joanna Lim, Modern Work and Security Business Group Lead, Microsoft Singapore, says that in response, they have implemented work-from-home (WFH) as the default model and encourage other employers to revisit workplace culture and prioritize flexibility. The Singaporean workforce also has the unenviable title of being the unhappiest in the world according to another study.

Meanwhile in the Philippines, Filipinos flock to a growing Facebook group called The Freelance Movement. The group now numbered around 48,000 members, is replete with stories of workers leaving their 9-5 office-based job for a work-from-home (WFH) set-up with multiple clients and significantly better pay.

Reasons for The Great Resignations

According to Martha Bird, chief business anthropologist, global strategy at the ADP Innovation Lab, employees appear to be re-evaluating their priorities amid a disruptive and deadly global pandemic and the fact that work might no longer be the key factor they use to define themselves as individuals.

Workers are beyond seeing themselves as just workers, says Bird. In the past, when she would ask people to describe themselves, she says they would list their jobs first, such as doctor or lawyer, because they were deeply tied to these job roles. 

​“Many people are now saying, ‘Well, maybe there are other ways for me to find meaning and purpose in my life. Yes, I need a paycheck but can I scale down in order to accommodate something different?’” she says.

These questions are also fueling the Great Resignation as people examine their values and priorities, says Bird. “What is the measure of a fulfilling life and perhaps even more, what makes me human?” 

Another reason is burnout, a massive issue that has plagued employees over the past year-and-a-half—one exacerbated by the pandemic and its myriad problems, including longer hours, little to no time off and blurred lines between work and home life as remote work became the norm. For employees, burnout can result in lower productivity, health issues, substance abuse, and heightened anxiety and depression. For organizations, burnout can lead to lower commitment, higher absenteeism and, of course, more turnover.

 

Sources:

“How The Great Resignation is fueling Asia’s gig economy” Joana Bagano. Disruptive.Asia , Aug. 28, 2021. https://disruptive.asia/how-the-great-resignation-is-fueling-asia-pacifics-gig-economy/

“What ADP Research indicates is fueling the Great Resignation” Phil Albinus. Human Resource Executive, Nov. 23, 2021. https://hrexecutive.com/heres-what-adp-research-indicates-is-fueling-the-great-resignation/

“What’s behind The Great Resignation? Blame Burnout” Kathryn Meyer. Human Resource Executive, Sept. 30, 2021. https://hrexecutive.com/whats-behind-the-great-resignation-blame-burnout/

 

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About PRSP Grand Prix Hack Sprint

The PRSP Grand Prix is an annual competition organized by the Public Relations Society of the Philippines (PRSP) that is open to colleges and universities nationwide. This year’s edition of the Grand Prix features the first-ever Hack Sprint, wherein participants will submit their plans 24 hours after being briefed about the competition. For more information and the full mechanics of the PRSP Grand Prix Hack Sprint, visit the PRSP PR Con Facebook page at www.facebook.com/studentsprcongress.

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PRSP Extends Registration for Students’ PR Con; Unveils More Speakers and Musical After-Party Line-up

viber_image_2021-11-12_11-31-06-901The Public Relations Society of the Philippines (PRSP) is giving more students of public relations, communication, marketing and advertising a chance to be part of the first-ever PRSP Students’ PR Con 2021 with the extension of its registration until November 16, 2021.A virtual, interactive, and nationwide edition of the Students’ PR Congress, the PRSP Students’ PR Con is an opportunity for students all over the country to learn more about the public relations industry from leading practitioners in the field.

This year’s theme is “Decoding Content: The Journey to PR for Good”, wherein participants will be navigated to the new media landscape and go through the content journey’s three different stages, which are: (1) Capture and Consume, which addresses how we contextualize content we encounter in everyday life; (2) Curate and Converse, which will discuss how to properly curate content from reliable sources and create fruitful conversations responsibly; and (3) Create and Care, which collates learnings from the first two segments by talking about why creating our own PR for Good can push forward ideas into meaningful advocacies and causes.

Speakers Line-up

To discuss these three stages or segments, Students’ PR Con 2021 has assembled thought leaders and renowned professionals from the communications industry. For the Capture and Consume segment, Lynda Jumilla-Abalos of ABS-CBN News Digital will tackle “The News and Information Media” while Peach Natividad of Google, Neil Trinidad of Lazada, and Toff Rada of Tiktok will talk about “Social Media and the Emerging Platforms”.

The Curate and Converse segment will include Vera Files Co-Founders Yvonne Chua of Department of Journalism of the University of the Philippines and Luz Rimban of Ateneo Asian Center for Journalism to discuss “Dissecting Fake News, Trolling and Disinformation”, and Dr. Randy Dellosa, resident psychologist of Pinoy Big Brother and Carlo Ople of PLDT and Unbox for “Being Digitally Ready and Responsible”.

Finally, for our “Create and Care” segment, film director Joey Reyes and Prof. Erik Paolo Capistrano of UP Virata School of Business will dive deep on “Writing Your Story and Choosing Your Journey”; and Caroline Veronilla of World Vision, Anna Meloto-Wilk of Human Nature and Cat Trivino of MindNation will talk about “Forwarding Your Advocacy and Giving Voice for Social Good”.

Star-Studded Virtual After-Party

PRSP is also thrilled to announce that Students’ PR Con participants will be treated to an exclusive virtual musical after-party after the series of informative talks/discussions. The organization has partnered up with Warner Music Philippines and PhilPop Musicfest Foundation to bring together a line-up of up-and-coming artists for a one-of-a-kind musical experience, which includes Jikamarie, Keiko Necesario, Lara Maiguel, Paul Pablo and Reon. Apart from the fun musical performances, surprise games and prizes also await the attendees at the Students’ PR Con’s after-party celebration.

Students’ PR Con 2021 is also set to kick-off the upcoming Students’ Grand Prix in January 2022. The upcoming Students’ Grand Prix will be PRSP’s first hack sprint edition of the annual student event and competition. More details will be announced during its launch in the upcoming PR Con.

The PRSP Students’ PR Con 2021 is supported by JobStreet as platinum sponsor; Maynilad Water Services and PLDT as gold sponsors; Converge ICT Solutions, GCash, PayMaya, Unilab Inc., Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. Staging and creative partner is COMCO Southeast Asia while media partners are Adobo Magazine, Class A Magazine, ClickTheCity.com, SEA Wave Pop Culture Magazine and WhenInManila.com. Entertainment partners are Warner Music Philippines and PhilPop Musicfest Foundation.

Student organization partners are ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines – Manila, HAU Communicators’ League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Siliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Bacolod, and Junior Marketing Association from Xavier University in Cagayan de Oro.

Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “This year’s PR Con truly aims to go beyond the norms of what learning should be like. Despite the limitations of the virtual sphere, we’re able to craft something immersive with a new learning platform. We can’t wait for students to see it on November 20!”

Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “With just a few days left, we are beyond excited for students to finally experience what PRSP is prepping up for Students’ PR Con 2021. Beyond the insightful discussions and fun activities, we hope students will be able to find something that they can use to foster PR for Good for the society.”

The PRSP Students’ PR Con 2021 will be happening this November 20, 2021 and students are encouraged to take part in the timely issues and conversations to be discussed in the event. Everyone can register by going to www.prspstudentsprcon.com/register until November 16, 2021 to secure their slots. PRSP’s Students’ PR Con is free but registration is on a first-come, first-served basis, based on allocation per location (NCR, Luzon, Visayas, and Mindanao) and per school, so register early and don’t miss out on the biggest virtual event for students this year. Confirmed registrants will receive an email with a link to access the virtual platform for the event.

To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

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