Contributed Articles

In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out

Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble.

In modern corporate governance, the composition of a company’s board of directors (BOD) plays a pivotal role in determining its strategic direction

In today’s digital age, reputation management is an indispensable aspect of public relations and communication management.

In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success.

In the ever-evolving arena of business, the pivotal role of reputation remains undeniable. A company’s reputation mirrors its values, actions, and interactions with stakeholders

In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative.

There has been a lot of buzz about artificial intelligence (AI) and its potential impact to everyday lives.

Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits.

The unveiling of the  “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have sparked significant interest again on how best to promote Brand Philippines.