Breaking Down the Buzz: The Youthcon in a Podcast series
Episode 1
PR Evolution:
From Classroom to Workplace
Get into the conversation. Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice.
Listen to Ep. 1
Episode 2
Media POV: PR Stories that Get Published
PR agencies provide clients services from writing, seeding, monitoring to analytics. Most of the seeding goes through news and editorials in publications. Is this still the norm? Learn about advertorial writing, and effective communications that get published.
Listen to Ep. 2
Episode 3
Crafting Communications for the Functional and Unglamourous
PR for functional, utilitarian and other ‘unsexy’ brands need extra inspiration. Get tips and learn the tricks that keep your writing flying high no matter what category.
Listen to Ep. 3
Episode 4
The Role of PR in Showbiz and Entertainment
Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.
Listen to Ep. 4
Episode 5
Communicating in the Age of Info Overload and Fake News
Social media in the digital age enabled info overload and the proliferation of ‘fake news and alternative truths’—true or false? Check out where it is headed. Find out their pre-digital counterparts.
Listen to Ep. 5
Episode 6
Influencers, KOLs, Content Creators—and Their Rise to Relevance
Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power, flash in the pan? Hear from KOLs and content creators share their success as they continue to harness public awe and inspire action.
Listen to Ep. 6
Episode 7
Preparing the Next Gen: Careers in PR and Communications
With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.
Listen to Ep. 7
Episode 8
Public Relations in Omnichannel Communications
Bring your PR to new heights. Learn 360-strategies from agencies and clients with award-winning IMC campaigns driven by PR.
Listen to Ep. 8
Episode 9
The Legacy of the Anvil Awards:
Best Practices in PR
The PRSP Anvil Awards is the Philippines’ top competition for Public Relations and communications excellence recognised for its relevance and respectability. Learn from veterans and next generation PR leaders how to bag this distinguished honour and join the prestigious group of Anvil Award winners.
Listen to Ep. 9
Episode 10
Crossing Over From Media to Public Relations
Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.
Listen to Ep. 10
Episode 11
PR for Good: Communicating Advocacy and Sustainability
The bywords of today’s PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?
Listen to Ep. 11
Episode 12
Crisis Communications and Disaster Management
When crisis strikes, technology goes on overdrive both for good and evil. Who’s behind the wheel: C-Suite or Comms Team? Preparing for crises communications is not an easy task. Develop the subtle but precise skills of public information
Listen to Ep. 12Be a part of our community link
