Education Committee for Students and Young Professionals
The Public Relations Society of the Philippines breaks from tradition entering digital platforms with the Education Committee’s Youth Congress in a podcast. This is a groundbreaking pioneer event in the PR industry and for allied marketing and communications fields.
Called Breaking Down the Buzz, this breakthrough podcast series is a partnership production with The Pod Network, one of the leaders in the podcast industry. A physical event since its inception, the PRSP YouthCon went virtual in 2021 due to lockdown, and now a podcast series taking digital residence on Spotify.
Featuring 12 episodes curated for academe and for young professionals, Breaking Down The Buzz makes use of craft and technology for innovative and sustainable activations. Rich in insights and first-hand experience from PR and communications experts both academic and professional, Breaking Down the Buzz topics are evergreen and timeless in sync with speedy changes in technology.
Launched 22 January 2024, Breaking Down The Buzz – the Podcast Series features the country’s top-notch educators, industry veterans, renowned and award-winning communicators, and a crop of exceptional young business leaders and content creators.
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Breaking Down The Buzz challenges norms and methodologies. The Education Committee wanted to revitalize learning pushing the idea ‘one should never stop learning’. We want to reach young PR practitioners, the ones at the crossroads in their careers and provide a top of mind platform that stays relevant for everyone, anytime, anywhere.
Aye Ubaldo, Education Committee Chair, and 2023 PRSP Treasurer
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By breaking down these diverse topics into bite-sized casual conversations, we hope to be able to smoothen the transition between theory and practice for our student listeners. And for current practitioners - further augment their PR knowledge and reignite their passion for communications.
Gerald Lim, Breaking Down the Buzz co-project lead and MullenLowe MARC Head of Accounts
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The podcast is an excellent tool to reach the intended targets. I had fun doing it with industry experts. There should a part 2 where students can be involved in the process. That should be wonderful.
Rudy Villar, Education Committee, Podcast Moderator and Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated
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Regardless of the communication technology we employ or the nature of the business for which PR is used, I’ve learned that the basics of PR practice remain the same: - engage with stakeholders through meaningful conversations - build and nurture mutually beneficial relationships with them, and - help protect organizational reputation.
Ed Timbungco, EMBA APR CPME, Past PRSP President, Education Committee and Mang Inasal PR Manager
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Choosing to do the YouthCon in a podcast and partner with TPN shows the time is now to leave comfort zones to pursue endeavours not yet tried before like using data and analytics to push boundaries. It’s inspiring for our Board to get the chance show the next gen of PRSP a new way forward.
Harold Geronimo, APR, PRSP 2023 President and Vice President for Public Relations and Media Affairs at Megaworld Corporation
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We are excited to work with PRSP on this groundbreaking YouthCon. Podcast is a platform that is so now, catering to the youth and how they access information. Putting the YouthCon a podcast makes the information convenient so many more can benefit from it.
Alan Fontanilla, CEO and Co-founder, The Pod Network
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We believe in the power of continuous learning and adapting to the evolving landscape of communication and public relations. Transitioning the YouthCon to a podcast series reflects our unwavering commitment to providing an ongoing, accessible education for students. We are one with the communications industry in this endeavor, as we aim to empower the next generation with insights, expertise, and practical knowledge to thrive in their careers and shape the future of our industry.
Joe Zaldarriaga, PRSP Trustee, Education Committee and Meralco Vice President and Head of Corporate Communications
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Innovation in Public Relations is always welcome, especially if we want to successfully get our message across. The YouthCon Podcast of PRSP is definitely a worthwhile endeavor. It targets our students and young professionals as it speaks their language and inspires them with these meaningful conversations.
Joji Banzon, PRSP Past President, Past Anvil Awards Chair, Education Committee and Director of Partnerships, Asian Institute of Management
Members of the Education Committee, In the photo (seated L-R): Joe Zaldarriaga of Meralco- PRSP Trustee, Aye Ubaldo-PRSP Trustee, Education Committee Chair, Harold Geronimo of Megaworld-PRSP President, Alan Fontanilla-CEO & Co-Founder, The Pod Network, John Philip Co-TPN CFO (standing L-R): Abby Mendoza-Meralco, Judy Villaroman-Aguilar-Evident Communications, Rudy Villar-TOG Integrated, Riza Myfel Del Rosario-TPN Podcast Manager, Joselle Jamison- TPN Head of Data.
Discover best models of communicating advocacy, DEI, sustainability from Moderator Rochelle Gamboa, APR- Head, Crisis Management - SM Supermalls and panellists Yoly Crisanto-Executive Vice President, Chief Sustainability and Corporate Communications Officer, Globe Group and Abigail Ho-Torres-Assistant Vice President- Head, Customer Experience-Maynilad Water Services Inc.
Make Anvil Awardee part of your CV. Get the lowdown from Anvil Gabi ng Parangal experts Norman Agatep, APR-President and Managing Director, Grupo Agatep and Chito Sobrepeña, APR-President, Metrobank Foundation, with moderator Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal
Having a successful PR and Communications career relies on a healthy transition from classroom to workplace. Check out the hacks from expert professionals and educators Tricia Kiocho-MullenLowe TREYNA MARC Managing Director, and UA&P Professor and Jocel de Guzman-Reputation Management and Marketing Consultant, Manila Bulletin, with moderator Matec Villanueva-Marketing and Communications Director, Ateneo de Manila University
Learn the art of discernment and clarity in PR and communications and rise above info overload and fake news from Moderator Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManila and panellists Ace Gapuz-Founder and CEO, Blogapalooza; Jan Chavez Arceo-Partner, CV Tech Media and Co-Founder & Chief Strategist, Impact Solutions Research Institute; Jocel de Guzman-Founder & Co-Lead Convenor, ScamWatch PH and Aika Rojas-Director of Creator Partnerships Division, Tier One Entertainment
Want to start a new career in PR and communications? Get the best tips from the tête à tête of Michelle Ople-Managing Partner, Media Relations and Activations Director, Ripple8 Inc and Ryan Macasero-Multimedia Journalist
Entertainment and Showbiz PR get high marks with Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation, Isabel Santillan - Vice-president, Head - Cignal Entertainment, Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network with Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated
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